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GTIN Reuse Policy Update

No GTIN Reuse

GTINs Can Never Be Reused

GS1, the global standards organization, significantly changed GTIN Management Standard Rules with respect to GTIN reassignment in 2019. In the past different industry segments had stated periods of time in which GTINs could be reassigned after a product’s last production date. For example, general products required 48 months before a GTIN could be reused and time period was only 30 months for apparel/clothing.


The January 2019 revision to the GS1 General Specification completely ELIMINATED GTIN reuse in all industry sectors. In short, once a manufacturer assigns an individual GTIN to a product, it can never be reused. For companies with GS1 Prefixes which allow only 10 or 100 GTINs (UPC assignments), this change will penalize companies who make mistakes when assigning GTINs to their products.


GTIN management standard

Overview

  • Introduction
  • Guiding principles
  • New product versus product change
  • Minimum requirements

GTIN Management Rules

  1. New product introduction
  2. Declared formulation or functionality
  3. Declared net content
  4. Dimensional or gross weight change
  5. Add or remove certification mark
  6. Primary brand
  7. Time critical or promotional product
  8. Pack/case quantity
  9. Pre-defined assortment
  10. Price on pack

Exceptions

  • If a GTIN has been assigned to an item that was not produced, it may be deleted without being marked discontinued. For this exception, the GTIN may be reused with 12 months from the time of deletion.

  • Items (trade) which have been withdrawn from the market and reintroduced, may use the original GTIN IF the items have not been modified. Any change (size, quantity, packaging) of the item would require a new GTIN assignment.

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